When you hand out thank you gifts, it adds greater impact to your expression of appreciation and serves to strengthen your business relationships. Being sincerely thanked elicits a wave of good feelings in the recipient and a sense of gratitude toward the giver. Tapping into and nurturing this powerful force is smart business, and it’s easy to do. Here’s how.
Create a gifting plan. Much like your marketing plans for the year, a robust gifting plan is implemented and reviewed on a monthly basis. In fact, a gifting plan is like the frosting on the cake of your marketing efforts. Consider all the people you work with and all the occasions that may arise that call for thank you gifts. Here are a few examples:
- Completing an important contract negotiation
- Finalizing a big-ticket sale
- Reaching a milestone in a large scale project
- Receiving extra support from a team member
- A colleague recommends you for a job
- Employee birthdays and work anniversaries
You’ll want to match the thank you gifts to the value of the situation. For example, a small box of chocolates is a thoughtful birthday gift but would be an understatement as a thank you gift for an employee’s 10-year anniversary. Contact your Harry & David Business Gift Specialist for gifting advice. We offer a huge selection of perfectly packed and expertly wrapped gourmet treats. Your gift specialist will help you match the occasion with the appropriate gift.
Impressing people with your appreciation is priceless. It helps to keep you top of mind for future business opportunities and networking relationships. Plus, it’s very gratifying to make someone happy with a delicious gourmet gift.