Over the past 80 years, Harry & David has grown and evolved as a company and as a brand. Along the way, we’ve changed how we present ourselves, being careful to remain contemporary in the ever-growing market and to satisfy our customers, all while keeping many traditional elements that we feel are woven into our identity.
The above image is from one of our catalogs in 1959. As you can see, the image is true vintage art of the style popular through the late 1950s. The art focused on two primary properties: creating an identity and being adorable.
Compare the 1959 image to that on the cover of our “Christmas 2014” catalog. This image represents a change in the way our customers have shopped over the years; it has a sophisticated and elegant style, and its emphasis is primarily on the quality of the product. The texture and design of the truffles are the focus of the image, while the overall artistry in the photo is represented in the layout and the image quality itself rather than illustration as it was in the past. However, note the tower in the background and the sliced pears in the middle. These two cover elements again represent parts of the Harry & David identity: the pears for which we’ve become so well known and our commitment to the spirit of giving.
We’d be remiss if we didn’t take this opportunity to highlight our old friend “Cubby,” the Harry & David bear mascot from 1937 to 1972. Featured in various catalogs during this time, his cap identified Bear Creek, a name by which our company has been known (which was also a callout to the beautiful valley where our pears grew and many of our products were—and still are—created). The packaging, reading “Fruit of the Month Club,” represented one of our most enduring gifts—so well recognized that a simple parcel with a title and envelope was enough to identify what was inside.
14 Comments
please send me a catalog
We would be happy to send you a catalog Pam!
Please send an email with your name and address to social@harryanddavid.com and we will get a catalog out to you as soon as possible. We hope to hear from you soon.
Please send me a catalogue. I would like to order Christmas presents. Thank you.
Please send me a mail order catalog
We would be very happy to send you a catalog.
could you send me a catalog please.
We’ll be happy to Kerrin! You can expect to receive a catalog soon.
I still have my Cubby bear plush toy. he has a few patches of fit missing but he is 63 years old.
Would like a mailed catalog
Hi, M Hickey. We would be happy to send you a catalog! Please email us at social@harryanddavid.com with your full name and address so we can get that done for you. We look forward to hearing from you!
Catalog please to my home
Amber, we’ve sent you an email asking for more information. Once we have your address, we’ll send you a catalog. We look forward to hearing from you!
Please send me a catalog
Please send me a mail order catalog! I tried some of your onion pepper relish at a party
yesterday with cream cheese and it was delicious.
Want to order some.